STRATEGIES focuses in three distinct areas:  Literary Development; Publishing Services; Public Relations & Marketing.

LITERARY DEVELOPMENT SERVICES are designed to work with people from book idea through the publication readiness, and anywhere in between.  Whether you are just starting out and have an idea for a book or you are on your third book and want to better brand yourself by designing a specific marketing plan for your latest title, we offer the following services:

  • General Publishing Consultation
  • Content Evaluation
  • Content Editing
  • Marketability Read
  • Proofreading
  • Ghost Writing
  • Co-Authoring
  • Content Outlining
  • Series Branding
  • Market Identification

PUBLISHING SERVICES are designed for author who feels their manuscript is ready for publication.  The first, and most often overlooked step, is identifying where your book fits in your overall business model.  From there, we work with the client to decide the best publishing methods(s) based upon his or her overall goals.  Our publishing services include the following:

  • Business Model Consultation
  • Pre-Publication Endorsement Solicitations
  • Book Development & Marketing Timeline Checklist
  • Traditional Publishing Consultation
  • Co-Publishing Consultation
  • Small Press Consultation and Shepherding
  • E-Publishing Consultation and Shepherding
  • Agent Solicitation Consultation
  • Book Proposal Development
  • Traditional Agent/Publisher Referrals
  • Distribution Referrals & Setup Consultation
  • Book Packaging Referrals & Setup Consultation
  • Printer Referrals & Setup Consultation
  • Media Marketing Plan Development
  • ARC Book Review Submissions

PUBLIC REALTIONS & MARKETING SERVICES are often the most misappropriated activies in one’s business model.  Public Relations and marketing is about identifying a product (whether that product is a person, a book, an event, a video game, etc.), identifying its brandable characterstics, identifying is target user  and buying markets, and coming up with the best possible gameplan for communicating with those markets.  When to start; what to do; when to do it; and how to do it are all critical questions that should be answered before one starts a project.  The reality is that there are plenty of good publicists who can book you on radio or TV, get you an article in a newspaper, or even get your product reviewed.  But it is equally true that these efforts are often wasted because they are poorly timed in consideration of your product availability, distribution model, goals, business model, etc.  Where we differ from most publicists is that we focus on the business platform development before promotion so that we can ensure the maximum effectiveness of our efforts.  Our public relations and marketing activities include:

  • Business Model, Brand & Platform Development
  • Media Marketing Plan
  • Website Content, User Interaction & Data Capture Consultation
  • Blog Development Consultation
  • Social Networking & Blog Networking Campaigns
  • Product Placement Campaigns
  • National Media Marketing Campaigns
  • Post Publication Reviews
  • Media One-Sheets
  • Speaker One-Sheets
  • Interview/Article/Speaking Topic Development
  • Media Lists
  • Publicity Event Planning
  • Media Training
  • Speaker Training
  • By-Lined Article Development/Editing/Submissions
  • Sponsorship Solicitations & Consultation
  • Local, Regional, & National Radio Campaigns
  • Local, Regional, & National TV Campaigns
  • Local, Regional, & National Newspaper Campaigns
  • Media Solicitation Referrals
  • Local, Regional & National Events/Media Tour
  • Bookstore/Library Events
  • Paid/Unpaid Speaking Engagements
  • National Hand-Selling, Awareness, & Product Placement Campaign
  • Specialty Market Sales Consultation & Referrals
  • Advertising Consultation & Placement

Please feel free to Contact Us or fill out a Free Consultation Request to discuss your specific goals.