Business Modeling/Project Management
Regardless of your what you are seeking to promote (a person, brand, book, business, product, etc.), to be in the best possible position for success, the process needs to be treated like a business. Thus, before you engage in PR and marketing activities, business modeling and project management is key. You probably would not think to open a restaurant without a theme, staff, menu, license, and decor in place, right? Then why would you seek to promote a book, person, product, etc. without the same considerations and planning? And, it is only then that you engage PR and marketing.
In the same regard, publishing a book needs to be approached like starting a business. The author and the book are the products. To that end, STRATEGIES not only works with clients to indentify the best method(s) of publication for their projects, but then works to devise a specific strategic plan on how to brand the author, raise the profile of book and the author, and identify key components of the overall business model and methods of implementation, and, most importantly, a timeline for each action in coordination with publishing, distribution, and PR.
The same process is applied to non-authors.
For clients who seek to pursue small press publishing, e-publishing, or traditional publishing, we shepherd them through each step in the process.
Please feel free to Contact Us will any questions.
